1. Introduction
This Cookie Policy should be read alongside our Privacy Policy, which provides additional information about how we collect and process personal data. By using our website at clearfrexpel.world, you acknowledge that you have been informed about our use of cookies as described in this policy.
Clearfrexpel is committed to transparency regarding the technologies we use to enhance your browsing experience, analyse site performance, and deliver relevant content. We comply with the EU ePrivacy Directive, the GDPR, and the New Zealand Privacy Act 2020 in our cookie practices.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites function efficiently, provide a better user experience, and supply information to website owners.
Cookies can be classified in several ways:
- Session cookies: Temporary cookies that expire when you close your browser. They enable basic website functionality during a single browsing session.
- Persistent cookies: Cookies that remain on your device for a set period or until you delete them. They remember your preferences across multiple visits.
- First-party cookies: Set directly by our website (clearfrexpel.world).
- Third-party cookies: Set by external services integrated into our website, such as analytics or advertising platforms.
In addition to cookies, we may use similar technologies such as local storage, session storage, and pixel tags, which function in comparable ways and are subject to the same consent requirements where applicable.
3. How We Use Cookies
We use cookies for the following purposes, grouped into categories that align with our cookie consent banner:
3.1 Strictly Necessary Cookies
These cookies are essential for the operation of our website. They enable core functionality such as page navigation, secure access, and storing your cookie consent preferences. Without these cookies, certain services you request cannot be provided.
Strictly necessary cookies do not require your consent under GDPR and cannot be disabled through our cookie settings panel. They include:
- tdde_cookie_consent: Stores your cookie consent preferences (necessary, analytics, marketing). Duration: 12 months. Provider: Clearfrexpel.
- session_id: Maintains your session state during a single visit. Duration: Session. Provider: Clearfrexpel.
3.2 Analytics Cookies
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously or in aggregated form. This data allows us to improve site structure, content relevance, and overall user experience.
Analytics cookies are only placed on your device if you provide consent through our cookie banner or cookie settings panel. They may include:
- _ga: Distinguishes unique users for traffic analysis. Duration: 24 months. Provider: Google Analytics (if enabled).
- _gid: Distinguishes unique users for daily traffic analysis. Duration: 24 hours. Provider: Google Analytics (if enabled).
- _gat: Throttles request rate to limit data collection. Duration: 1 minute. Provider: Google Analytics (if enabled).
When analytics cookies are active, IP addresses are anonymised before storage to reduce the identifiability of individual visitors.
3.3 Marketing Cookies
Marketing cookies are used to track visitors across websites and display content that may be relevant to their interests. They also help us measure the effectiveness of our advertising campaigns and understand which channels drive traffic to our site.
Marketing cookies are only activated with your explicit consent. They may include:
- _fbp: Used by advertising platforms to deliver and measure ad performance. Duration: 3 months. Provider: Third-party advertising partner (if enabled).
- ads_session: Tracks ad click attribution for campaign measurement. Duration: 30 days. Provider: Third-party advertising partner (if enabled).
We do not use marketing cookies to create detailed personal profiles or to make automated decisions that affect your legal rights.
4. Your Consent and Control
When you first visit our website, a cookie consent banner appears offering three options:
- Accept All: Enables all cookie categories including analytics and marketing cookies.
- Reject: Disables all non-essential cookies. Only strictly necessary cookies will be active.
- Cookie Settings: Opens a detailed panel where you can toggle individual categories on or off before saving your preferences.
Your consent choice is stored in local storage under the key tdde_cookie_consent and is respected on subsequent visits. You may change your preferences at any time by clicking the Cookie Settings link in our website footer.
Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal. Once you update your preferences, non-essential cookies will cease to be placed on future visits, and existing non-essential cookies will expire according to their defined durations.
5. Managing Cookies Through Your Browser
In addition to our on-site cookie controls, most web browsers allow you to manage cookies through their settings. You can typically:
- View cookies stored on your device and delete them individually or collectively
- Block third-party cookies while allowing first-party cookies
- Block all cookies from specific websites
- Block all cookies entirely
- Delete all cookies when you close your browser
Please note that blocking or deleting cookies may impact your experience on our website. Strictly necessary cookies are required for basic functionality, and disabling them may prevent certain features from working correctly.
For browser-specific instructions, consult the help documentation for your browser:
- Google Chrome: Settings > Privacy and security > Cookies
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Apple Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Cookies and site permissions
6. Third-Party Cookies and Services
Some cookies on our website are placed by third-party services that appear on our pages. We do not control the placement or operation of these third-party cookies. The relevant third party is responsible for the data collected through their cookies, and we encourage you to review their respective privacy and cookie policies.
Third-party services that may set cookies on our website, subject to your consent, include analytics platforms and content delivery networks. We select third-party providers that demonstrate compliance with applicable data protection regulations and require them to process data only according to our instructions.
7. Data Collected Through Cookies
Information collected through cookies may constitute personal data under the GDPR when it can be linked to an identifiable individual. The types of data collected include browsing behaviour, device information, referral sources, and interaction patterns.
For details on how we process, store, and protect this data, including your rights regarding personal data, please refer to our Privacy Policy.
8. Data Retention for Cookie Information
Cookie consent records are retained for 12 months from the date consent was given or last updated. Analytics data collected through cookies is retained in aggregated form for up to 26 months. Marketing attribution data is retained for up to 90 days unless a longer period is required for campaign analysis.
After retention periods expire, cookie data is automatically deleted or anonymised.
9. International Data Transfers
Some third-party cookie providers may process data in countries outside New Zealand or the European Economic Area. Where such transfers occur, we ensure appropriate safeguards are in place, including Standard Contractual Clauses, adequacy decisions, or binding corporate rules as recognised under applicable data protection law.
10. Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in the cookies we use, applicable regulations, or our business practices. The date at the top of this page indicates when the policy was last revised. Material changes will be communicated through an updated cookie banner or a notice on our website.
11. Contact Us
If you have questions about our use of cookies or wish to exercise your data protection rights, please contact us:
- Organisation: Clearfrexpel
- Address: 1061/716 Great South Road, Penrose, Auckland 1061, New Zealand
- Phone: +64 9 622 2889
- Email: assist@clearfrexpel.world